Supplement Companies Manipulate You Via Marketing. Don't Get Played!

Marketing psychologically manipulates you!

WE HAVE ALL BEEN HERE BEFORE...

The magnetic pull to wander the supplement aisle in any health food store. Investigating each bottle for a never-before-seen ingredient from Tibet...or maybe the Amazon???

If it existed, this ingredient would surely raise our neurological capacity to NZT-48 levels.

This magical ingredient is sure to be the real life “Limitless” pill.

Only then would we be able to knock out all those pesky To-Dos on sticky notes glued to our work desks.

It doesn’t take long after investigating a couple dozen supplements before paralysis by analysis sets in.

Overwhelmed by options, we just go with whatever appeals to our eyes and likely convinces us by having something on the bottle not far from “#1, Clinically Studied!”

So time passes—dust sets on top of the supplement cap within our pantry. We watch another Instagram post, captivated by the newest ingredient. And the cycle repeats...

Your disappointment transforms into resentment and eventually into a disdain for supplements. 

This is exactly what happens to the mainstream medical crowd—just that now they can use their big brain to cite studies on why their emotions are validated! 

The psychology behind quotes like “taking supplements just gives you expensive urine” is at its core anger at the way marketers have convinced buyers through... well, psychological manipulation.

This hasn’t been helpful for companies like us, who go out of their way to offer the most successfully studied and clinically relevant supplements. Marketing should capture the truth of what is being marketed—not boast without a backbone. 

Let’s make the point clear: Supplements work. There is a plethora of evidence they work. And the issue is consumer education.

It’s the same issue in any industry. The technology industry uses the fanciest tech-marketing terms like M4 Central Processing Unit to convince you to get the newest and most expensive MacBook Pro. Unless you’re a designer or video editor, it’s unlikely you would ever need such a chip. 

But you weren’t told that, were you?

Mainstream medicine is at this too—have you not heard the latest headlines with Ozempic? Heck, even Elon Musk is on Ozempic. Couldn’t hurt to try it. It’s been clinically studied multiple times too!

Until it causes muscle wasting, and once you’re off, you put the weight back on as fat. You weren’t told that either, right?

It’s called marketing, folks.

The most important thing any company can do is ethical marketing and build customer trust by educating their customers, not taking advantage of their lack of knowledge. Mitolife lives by this standard. 

We Don’t Play Head Games With You or Your Health. 

In the end it comes down to two main things:

1. Ethical marketing distilling the truth of what supplements can and have been studied to do.

2. Showing the evidence.

It should be simple for supplement companies to do this. The lack of transparency and inadequate proof of the efficacy can act as a guide-post for you.  

Mitolife’s supplements are formulated with clinical evidence in mind, and constantly being innovated with every new scientific breakthrough that can bolster those supplements. 

With us you can rest assured that we provide the highest-quality ingredients with the best efficacy. All for the purpose of keeping you supercharged.